The March Edit 2019


London-based ethical fashion label Indoi launches its first collection to coincide with International Women’s Day 2019. It’s fitting: founder Mallika Chaudhuri comes from a long line of strong-willed women hailing from Iran, Burma, India, Pakistan and Bangladesh. “I founded Indoi, working in close collaboration with my aunt Maheen Khan,” says Chaudhuri. “A master of her craft in embroidery and pattern cutting, Maheen, alongside my mother, has always been one of my biggest inspirations.” The brand celebrates the rich heritage and the people of the Indus Valley, particularly its women, and every garment is made by artisans, using natural fibres and ancient craft techniques from the Valley in Pakistan. Designs have personal stories woven into their very fibre. Take the Bibi Kimono dress, made from 100% raw silk sourced from the Chaudhuri’s local Khaddar house in Karachi, hand embroidered with fish and leaf embroidery, and named for Mallika’s maternal grandmother “in celebration of her strength, grace and style”. Or the Shully dress, inspired by a tunic made by Mallika’s mother in the 1970s. “At Indoi, we believe in slow fashion - an unhurried process in which we create timeless, versatile clothes you will hopefully pass on to the next generation. We believe in buying better and buying less and we look for customers who believe the same. And so we’re proud to be launching our collection on International Women’s Day”.     

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The quest for the ethical, cruelty free ‘leather’ accessory continue - for which Italian label MARIA LAMANNA may be a contender. Based in Florence, the collection has been created with both environment and community at its core. Classic designs draw inspiration from everyday life while everything from the bio-based, solvent-free synthetic leather to the recyclable metallic components are carefully considered and constructed. The brand has launched a crowdfunding campaign to bring the bags to market. If you like what you see, support it here.


We don’t normally cover swimwear before April but earlier this month, REFORMATION teamed up with ECONYL to make its first ever collection of sustainable swimwear. US brand Reformation is notable for pioneering a fast fashion model that uses sustainable fabrics while ECONYL® is a regenerated nylon fibre regenerated from fishing nets, fabric scraps, carpet flooring and industrial plastic from landfills and oceans all over the world. So it’s a match made in heaven. Of course, Reformation isn’t the first fashion brand to create swimwear with ECONYL - there’s London-based swimwear brand WeAreNativ and Mara Hoffman, amongst others - but it’s certainly one of the most loveliest. Choose from 12 new styles including the Topanga ocean-waves inspired one-piece and this ethereal Cove swimsuit. Prices range from £48-£98.

Reformation IG @reformation.

ECONYL IG @econylbrand

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We’re dead keen on ethical eyewear brand, PALA which - for the first time this season - offers recycled and biodegradable acetate options. They’re only part of the brand’s efforts to revivify planet and people, which include materials used, businesses practices adopted and providing grants directly to eyecare projects in Africa."My ambition is to ensure that sustainability is right at the heart of PALA's business,” says founder John Pritchard. “We will always work towards the UN's 17 Sustainable Development Goals; to end poverty, protect the planet and ensure that all people enjoy peace and prosperity” (Don’t know what the Goals are? Find out here. And, by the way, the eyewear is awesome).

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The R COLLECTIVE upcycled brand launches Start from Zero, its first Main Collection. Born from Hong Kong-based fashion recycling charity Redress, the eight piece collection is manufactured by a Hong Kong social enterprise committed to local craftsmanship; rescued fabrics from luxury mills in Italy and Japan are turned into beautiful garments using waste-reducing techniques. Surplus off-cuts are re-incorporated as contrast trims and subtle design details to move towards zero waste. Highlights include the Cayce Jacket, made from upcycled Italian raffia, and the kimono-inspired Calabash Dress, made from upcycled Crepe de Chine. From HKD770 on  with select pieces available in Lane Crawford from end February.


If you’re bored of the same-o same-o sleepwear themes - you know, silk, pastels, flowers - turn to loungewear by Japanese-Italian art director and graphic designer LETICIA CREDIDIO, whose bold, sustainably produced pieces could feasibly take you from bar to bed without blinking. Take the jet black, high neck tunic in organic jersey, with bird wing sleeves inspired by Brazil’s Golden–Winged Cacique or the Magpie double-breast housecoat with contrasting white collars. Everything is designed in East London and handmade in a family run atelier based in Emilia Romagna, Italy.

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Sustainable luxury e-tailer Rêve En Vert has opened its first HONEST SPACE concept store at SMUK London and boy, is it pretty. Celebrating the best of ethical design, the space features a selection of designers who step lightly on the planet while reflecting Rêve En Vert’s tagline: we ‘don’t sacrifice style for ethics’. Co-curated by Rêve co-founder Cora Hilts, and SMUK London founder, Miabella Ristorp, the concept store offers sustainable luxury fashion, beauty and homeware brands against a backdrop by designer Frances Loom, who has decorated the space with vintage rugs. The walls are hung with exclusive Alexander Coe artworks, all crafted from recycled paper. Following the success of the REV Talks, hosted at Soho House, HONEST SPACE is also holding a programme of events on subjects designed to make conscious living easy and beautiful. The pop-up runs till March 13th at 20-21 Eccleston Yards, London SW1W 9NF.

Lovely ethical clothing brand Lowie’s latest collection, Camp Lowie, offers a playful twist on the idea of wilderness adventures and nights around the campfire - with just a touch of American scouting influences. A hand drawn camping print - tiny tents, canoes and arrows - covers pretty dresses with corset bodices and natty jumpsuits. Denim is worked in a number of ways: as pleat-front trousers with contrasting hem and super cute shorts to that pretty utility dress. And throughout the collection, natural fibres and traditional handicrafts soothe body and soul, re-interpreting heritage silhouettes in pretty, new ways. Plus, the brand offers free repairs for the life of the garment. We love.