Bel Jacobs 9/14/16 Bel Jacobs 9/14/16

Floom’s Lana Elie on new luxury

The changing nature of flower arranging.

Bel Jacobs 5/15/16 Bel Jacobs 5/15/16

Craft and heritage: Floom's Lana Elie on new luxury

Lana Elie, head of sumptuous new online floral company Floom, talks about the changing nature of flower arranging.