What's new: LOVE Magazine, Eastpak and Mulo
LOVE Magazine teams up with patch brand Itchy Scratchy Patchy, co-founded by model Edie Campbell and artist Cristabel MacGreevy. The first collection of patches, Best of British, mixed sharp depictions of British social stereotypes with a hand made aesthetic; the LOVE collection pays homage to the mag’s current issue.
‘I was working with Katie [Grand, Editor-in-Chief, LOVE] on the latest issue and we were having a lot of conversations about a kind of DIY aesthetic and something a bit homemade,’ says Campbell. ‘Christabel and I had just started working together making patches. As the issue is called Love Club and a lot of the history of patches is about marking yourself as part of a gang… It kind of all just came together as a happy marriage. And then as the issue was about clubs and nights out we decided to make them glow-in-the-dark, so the word ‘LOVE’ glows like a happy positive beacon.’
This deceptively low key venture being what it is, the collab was launched last week at a star-studded at Dover Street Market’s new Haymarket home and celebs including Kendall Jenner, Courtney Love and Cara Delevingne have been snapped wearing the collection. Super hotties including Campbell and MacGreevy and more get down and dirty in denim in LOVE Club, a new film by Tom Beard celebrating the collection.
The Itchy Scratchy Patchy stalls launches at Dover Street Market, 18-22 Haymarket, SW1Y on Saturday 30 April, when Edie Campbell and Christabel Macgreevey will be there from 2-4pm selling their wares.
In arguably one of the loveliest collabs, espadrille specialists MULO release a small collection using iconic fashion photographs from the Norman Parkinson Archive. Three iconic images - including 'Dog Friday' styled by Grace Coddington from 1971 and 'After Van Dongen' - span the 30 years Parkinson worked at Vogue and have been applied as a print to a pretty leather espadrille. www.muloshoes.com
The first collection was the fastest collaboration in Eastpak’s history and it’s easy to see why: the bag company’s functional designs covered by rich Arts and Crafts-inspired prints by House of Hackney was a beguiling mix. The partnership is back - release date June 15th - with a 6 piece collection: velvet backpacks printed with designs inspired by Moorish art; a leopard print rework and contemporary floral on totes and a wheeled weekend case. From £90, www.eastpak.com